I explore the potential of using AI in digital signage to prevent health and safety incidents. By responsibly analysing CCTV data, we can dynamically adjust content to address emerging issues. This innovative approach could become standard in the coming years.

AI and Digital Signage: Enhancing Health and Safety

I was asked recently if AI could help in digital signage prevent health and safety incidents from happening. This one is a little tricky because inevitably, we would need to be processing footage of the environment and recording what's actually going on there if we were gonna try and prevent things. It's possible that we could do this through data. So if we start to see the speed of tasks being done at a unusual rate, it may be that someone's cutting a corner and we want to influence that by changing the content. But in reality, it's probably gonna come from some form of camera feed. Now, almost every manufacturing plant, for example, is using CCTV already. So we are monitoring that environment. And I think so long as we do this responsibly and we are not picking on people specifically unless they're doing something really wrong, then actually, I think we can use this information to start to influence the content dynamically using AI to help prevent and inform when we can see that things are starting to go wrong. This has to be handled very, very sensitively. We've not ever done this before, but the technology is in place to do it. So I think it's a really interesting thing to keep considering. And I would imagine that within the next couple of years, this will be commonplace.

Discover how digital signage transforms safety communication. Learn from ScreenCloud's insights on reducing workplace incidents by 38% through effective information display.

Enhancing Safety with Digital Signage

A lot of customers and prospects come to us at ScreenCloud with the hope to make their environments safer by putting health and safety information up on screens. Now, this is a new way of working and probably something that they haven't done a huge amount of in the past. However, a team member at ScreenCloud recently shared with me this amazing statistic, that environments that were using digital signage to promote health and safety as a priority recorded 38% fewer incidents than before. That's quite compelling and I think is alone a good reason to get started. I've recently given another video explaining how this medium can help, so do check that out in the comments.

Explore how screens in manufacturing environments can improve health and safety by delivering timely and location-specific messages. Learn about integrating signage with emergency alert systems and the psychology behind effective safety communications.

Enhancing Workplace Safety with Strategic Screen Use

Health and safety content is one of the key use cases for screens in manufacturing. We are always trying to prevent slips, trips and falls. They affect productivity. But more importantly, we want a safe working environment, not just for the employees, but we have to consider their families as well. A poor health and safety record is a huge risk for a big employer. So screens do play a role here. One of the things I like about using signage in that environment is that we know that when the person sees the screen, where they actually are. Giving the right message just before they go out on shift is more likely to influence behaviour than sending them an email or a notification when you don't know where they'll be. We can also make the messaging very location specific. This will make it more relevant, more memorable and may just change a small piece of behaviour when people go out and consider taking a shortcut just to try and get something done a bit faster. ScreenCloud also integrates with all major emergency alert systems. So whether that be extreme weather or fire or gas leaks or anything else, we can immediately take over all of those screens and guide people back to safety. There's also a lot of subtle psychology you can use in your health and safety messaging. If you can make your message rhyme, it will be more memorable. And if you're talking about wearing a hard hat, show a picture of someone in the hard hat. It's a bit more suggestive. There's lots of tips and tricks that we can help you with. If you'd like to find out more, please get in touch.

Exploring the importance of personalised health and safety messaging in manufacturing and logistics settings, with a focus on using screens for enhanced engagement. Discover how tailored content can improve resonance and effectiveness in hazardous environments.

Personalising Health and Safety Messaging in the Workplace

So when we use screens to communicate in industries such as manufacturing and logistics, health and safety comes up as one of the number one topics for content, which is pretty understandable. These are dangerous environments. Now, traditionally, health and safety has probably had a blanket approach. Think of a poster that's been printed. That will probably be one design, printed multiple times, and then sent to all locations. But actually, it's been proven that if you can personalize health and safety messaging to the very environment and people that are there, it will be taken more seriously. So imagine that there's a health and safety notice where the CEO of the business is explaining why health and safety matters. It would probably resonate more if that picture wasn't the CEO, but in fact was maybe the facility manager instead, someone you actually have a relationship and actually have some trust and respect for. Not to say that a CEO who doesn't have that, but they probably wouldn't even be able to name that person, let's be honest, right? And if the pictures of the environment you're showing are not just a generic thing with like an oil spill or water spill saying, you know, don't do it, but with the actual venue that you're in now, maybe with a real example of something that happened recently, it will resonate more because it's more real. And the more real you make something and the more relatable you make something, the more likely people are to take notice of it and action it. Now, with screens, we have the opportunity to personalize every single screen in that way, in a way that doing a print run of hundreds of variations just wouldn't have been feasible in the past. So I encourage customers to think about personalizing these messages as much as possible if they're really serious about getting them taken seriously by the intended audience.

Digital signage is vital during emergencies - chemical leaks, extreme weather, imminent danger. We've integrated with CAP (Common Alerting Protocol) and emergency providers to ensure fail-safe screen takeovers. Our Stream Deck integration even lets security teams broadcast alerts with a single button press.

Enhancing Safety with Digital Signage Solutions

So an extremely serious use case for digital signage is when there is an emergency situation. So that could be an imminent danger, extreme weather, or could be like a chemical leak, like a gas leak or something like that. So you need to take over those screens, warn the people in that environment what's going on, and then provide them information so that they can get to safety. This needs to be fail-safe. This needs to work all the time, every time. And so as a result, we've partnered with multiple emergency alert providers, because it won't just be the screens that are being utilized here. It will also be going over SMS and other alarm systems. There's an international standard called CAP, which is the Common Alerting Protocol, which we have integrated with and all of these other providers use as well, so that we can make sure that we're receiving the right information and pushing that out to screens quickly. In addition, we've also done integrations with things like a Stream Deck, which allows security teams to just hit a button and do a full cast takeover of ScreenCloud as well, which is quite an interesting innovation on top of our API. But yeah, sadly, this is one of the very important utilizations of screens. But because they're very big and very prominent in public spaces, it's an important part of getting out of an emergency situation, hopefully with everyone safe.

Emergency alerting is one of the most serious use cases for digital signage. We've integrated with the Common Alerting Protocol (CAP) and emergency alert providers to enable fail-safe screen takeovers during crises. When seconds matter, screens are vital for getting people to safety.

Health And Safety

AI and Digital Signage: Enhancing Health and Safety

Enhancing Safety with Digital Signage

Enhancing Workplace Safety with Strategic Screen Use

Personalising Health and Safety Messaging in the Workplace

Enhancing Safety with Digital Signage Solutions

Ensuring Safety with Emergency Digital Signage