Four Internal Communication Use Cases

Key Takeaways

• Employee engagement content should celebrate teams, highlight opportunities, and improve the overall employee experience without feeling like corporate propaganda.
• Functional communication includes essential operational updates such as health and safety notices, shift information, wayfinding, and emergency alerts.
• Productivity dashboards and custom integrations can visualise real-time data, helping teams make better decisions whilst on shift.

Topics

• Communications
• Digital Signage
• Health and Safety
• Data & Analytics

Transcript

The second part of your question, I think, was around use case around the content. And this is also where it's kind of complicated. We might be selling to IT, but the end user is typically not IT. So when it comes to internal communications, there's basically four buckets, of which there's many, many sub-genres in each bucket. But bucket one would be employee engagement, which is normally in these environments can be quite low employee engagement scores because people just feel a bit in the dark, a bit taken for granted. They don't really hear much, and what they do hear feels a bit like corporate propaganda often. And often it's kind of not actually intended in such a way, but it is received in that way. But likewise, they want to know about management training opportunities. They want to hear about new joiners to the team, praise, anniversaries, basically celebrating the team, celebrating what's going on, and showing opportunities for growth within the organisation. And then it's things like benefits enrolment and everything to do with your employee experience. That's a big bucket. Second bucket we would call more like functional communication. Now, a big part of this bucket is health and safety, right? Because these are obviously can be dangerous environments. There's a lot of moving parts, a lot of machinery, things like that happening. Health and safety is first and foremost probably the most important things. But then there's that more kind of standard information, such as, well, what's the rota for deliveries today? Is there been any disruption to that? Who's the shift manager? What do I do if wayfinding? And then emergency alerts. So basically, if there is like a CO2 leak, how do we do like a takeover of the screens and make sure everyone's safe and that? So that's another big, big part of this. The third bucket would be productivity information, and by that I mean dashboards, business intelligence, but basically kind of the data and information you need to see to make judgment calls and maybe course corrections whilst you're in shift and on the job, seeing how you're performing and seeing how things are basically doing. So there's a lot about data visualisation going on there. And then we have this kind of fourth bucket, which is, I suppose in many, if it was a form, you'd call it other. We call it game changers. And game changers is usually where we end up doing a bit of bespoke or, you don't call it bespoke in America, custom work, where there's probably some internal system. It might be on a spreadsheet. It might be just something which is very, very unique to that business that if it was seen on a screen would be just game changing for people in that environment. And normally that's working off like an internal API or process and just visualising something or some information to people.