Key Takeaways

• Digital signage market is currently undervalued.
• Transition from paper notices to digital screens is imminent.
• There is a significant greenfield opportunity in this sector.

Topics

• Digital Signage
• Retail Innovation
• Hardware

Transcript

One of the biggest question marks around digital signage from an investment point of view has been the addressable market. So if you actually size digital signage today, I think it comes up at a $30 billion market and only $1 billion of software spend, which is relatively small considering what it should be. Personally, I think the market is much, much larger than that. And I know that there's certain large investment firms also share that thesis. If you think about it, in the next five to 10 years, will there really be notice boards with bits of paper hanging on them anymore? I don't think so. That doesn't feel right. What's that going to be replaced with? Screens or a version of screens. The hardware landscape is evolving, but the need is not. The need is there. So we have a big greenfield opportunity. Generally speaking with customers, we're not replacing and churning out one of our closer competitors. Maybe we're taking something that's really outdated, on premise or even homegrown. And mostly this is a greenfield opportunity. So I think that the market size is infinite, which sounds a bit scary and strange. But we need to educate everyone on why we should be dropping the paper, putting a screen up and using that instead. Thank you.