Key Takeaways

• Delta 4 products create irreversible behaviour - users can't go back
• High tolerance emerges even when users experience frustration
• Unique brag-worthy propositions drive organic word-of-mouth

Topics

• Business Strategy
• Product Development
• Innovation
• AI & Machine Learning

Transcript

So I was listening to an interview recently with extremely talented Indian entrepreneur called Kunal Shah, and he was talking about his Delta 4 framework for assessing new startups. Let's say I asked you that, what do you think is the efficiency score of booking a cab through Uber on 10 or versus the old method that existed of booking cabs, whatever that method was, most people would say, maybe this is seven, eight on 10. That is maybe two on 10, one on 10, three on 10. So the framework was very simple that every time the Delta of efficiency score is greater than equal to four, three things happen. Uh, it's an irreversible behavior. Once you experience a Delta 4 product or service, you cannot go back. Uh, there is obviously very, very high tolerance. Uh, that's the second thing that, uh, you will hate Uber, but you're not going to like, dammit, I'm going to delete this app and I'm going to move to a more inefficient behavior. The third thing is what I call a UBP, a unique brag worthy proposition. Humans, when they discover something Delta 4, they can't stop bragging about it everywhere. So there's several things I like about this framework. Firstly, I think it's true. Um, and that actually we probably don't try and stress test new companies against something like this, uh, anywhere near as much. And he also goes on to talk about how this is local and how something that's worked very well in America hasn't necessarily worked as well as in India, because the way that people operate is just so vastly different. Um, but what really got me was that, um, we could also apply this to our own products. So ScreenCloud isn't a startup anymore, but we are about to go through a massive period of change, um, with AI and generative technologies. So the ways of doing things previously through content management systems, uploading files and all of that, probably is going to look pretty archaic quite soon, however, um, although we are all aware of AI being around us right now, we're