Key Takeaways

• Vision Pro enables strategic content placement based on physical location and context
• Interactive, spatially-aware interfaces are more engaging than traditional broadcast content
• As AR/VR prices decrease, spatial computing will become mainstream for digital experiences

Topics

• User Experience
• Product Design
• Digital Transformation
• Innovation

Transcript

So no doubt you will have recently seen Apple's new hardware product, the Apple Vision Pro. It's quite an expensive piece of virtual reality head kit, but it's also quite a groundbreaking new interface that Apple is exploring. And no doubt this will become more popular in the future as the price begins to come down. But looking at some of the early usage of the product, it's quite interesting in how it relates also to how we think about screens. So there was a video that one guy posted on Twitter, or X, that I thought was quite interesting. So I'm going to play that now and just talk it through. I want to show you guys just a little bit of what a real workflow might look like for the Vision Pro. See the Mac screen right here? By the way, full hand occlusion, which looks really nice and smooth. Messages, Slack, another Safari window right here. Keyboard works just fine like that. And also my mouse will go over here, and I can go ahead and type right here. And as I type, I can see a little preview. I'll show you a couple more things. Got the messages again. Got music set up here. Big screen TV set up on my wall. Gordon Ramsay showing me how to cook above the stove. Notes right here for some groceries. Can walk around freely. All right, let's just pause there. So a few takeaways from that video. Firstly, did you see how he was grouping content into the right location? So he had his workspace set up, and he had all of his workspace applications set up there. And then as he moved across the room to where it naturally was more of an entertainment zone, that's where it felt appropriate for him to put that content. And then naturally, as he got into the kitchen, that's where you've got that content tutorial. And I really like the notes on the fridge because what he's using is the fridge door is generally in family life a trigger point for to-do lists, not just like what we need to go and buy more milk, but also, you know, remember to pack the sports kit for the kids or what