Key Takeaways

• Digital signage enhances member engagement with promotions and information.
• Integration with mobile apps could improve interactivity and brand engagement.
• Current systems show promise but have room for improvement in interactivity.

Topics

• Digital Transformation
• User Experience
• Technology

Transcript

Now this is how gym screens should be done. I was recently taking a class at One Rebel in London and noticed they had extremely impressive digital signage inside the changing rooms and public facing outside on their windows. As you can see the content has been beautifully designed, it's showing offers, promotions, cross-selling and informing members about a new location in North London, so that's all very good but I did notice that in the canteen area the menu boards are still printed and in addition to that there is a lot of functionality around this gym in terms of booking in classes, referring friends. I think this could be a little bit more interactive, there could be a QR code back to the app so you could get the members to get their phone out and interact back with the brand through the app. Screens should be supporting the other technology you're using and not to be completely thought of as a separate system and so this is where I think it can be improved but I'm no doubt that they will do that over time and show class schedules and celebrate members etc etc. I think that this is a sign of genius that I'll give a three out of five for now and we'll check back in a year or so and see if we can get that score up.