Enhancing Digital Signage with Seamless Integration
A recent ROI development: integrating with existing systems to pull content feeds that already live inside your business—FirstUp, Unily, OneDrive—and repurposing them to screens automatically based on rules and logic. Your comms team doesn't have to redesign content for each channel. This gives them back enormous amounts of time for more valuable work.
Key Takeaways
- Automated content feeds from existing platforms eliminate manual redesign work
- Rules-based filtering and tagging streamline content distribution to screens
- Communications teams gain time for strategic, high-impact initiatives
Topics
- Content Strategy
- Communications
- Digital Signage
- Productivity
Transcript
A more recent ROI development for digital signage is when we can integrate with existing systems and take feeds of content which already lives inside the business and repurpose that to screens. And that's one of the key parts of the ScreenCloud architecture. So let's say you're using a communications platform like FirstUp or Unily, or even just integrating with things like OneDrive, we can pull those files and those messages which you're already pushing out on those other channels and then repurpose them up onto screen based on rules or logic and filtering and tagging and things like that. So your comms team isn't having to take information from one source and then redesign it and push it out again on another, which often we are finding they have had to do historically. This really just gives them back a huge amount more time to focus on the more nuanced work that's more valuable.