Name: Enhancing Communication with Digital Signage
Uploaded: 2024-04-10
Duration: 0:50
Channel: Mark McDermott
Description: I explain how ScreenCloud partners with employee communication platforms rather than competing with them. We extend their content to digital screens, reaching deskless and frontline workers who lack access to email and apps. By 'second-lifing' content and using QR codes to drive engagement, we amplify the reach and effectiveness of existing communication tools.

I explain how ScreenCloud partners with employee communication platforms rather than competing with them. We extend their content to digital screens, reaching deskless and frontline workers who lack access to email and apps. By 'second-lifing' content and using QR codes to drive engagement, we amplify the reach and effectiveness of existing communication tools.

Enhancing Communication with Digital Signage

Does ScreenCloud compete with employee communication platforms? The answer is no. We partner with them. They're producing content and pushing out to digital channels like email and employee apps, and there's absolutely nothing wrong with that. We add the digital signage component to that platform. So we're taking feeds of it, and we're pushing it up to screen so everyone can see it, like those deskless and frontline workers who might not have access to those other channels. But we're also second-lifing that content, giving it more exposure so people are understanding that message, and then we're driving traffic back into those products via QR codes so people can consume the whole thing. So we're very much a partner and definitely not a competitor.

Video

Enhancing Communication with Digital Signage

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