Enhancing Communication with Digital Signage
I explain how ScreenCloud partners with employee communication platforms rather than competing with them. We extend their content to digital screens, reaching deskless and frontline workers who lack access to email and apps. By 'second-lifing' content and using QR codes to drive engagement, we amplify the reach and effectiveness of existing communication tools.
Key Takeaways
- Partners with employee communication platforms, not competes
- Extends content reach to deskless and frontline workers
- 'Second-lifes' content for greater exposure and understanding
- QR codes drive traffic back to original platforms
- Complements email and apps with visual communication
Topics
- Communications
- Digital Signage
- Business Strategy
- SaaS
Transcript
Does ScreenCloud compete with employee communication platforms? The answer is no. We partner with them. They're producing content and pushing out to digital channels like email and employee apps, and there's absolutely nothing wrong with that. We add the digital signage component to that platform. So we're taking feeds of it, and we're pushing it up to screen so everyone can see it, like those deskless and frontline workers who might not have access to those other channels. But we're also second-lifing that content, giving it more exposure so people are understanding that message, and then we're driving traffic back into those products via QR codes so people can consume the whole thing. So we're very much a partner and definitely not a competitor.