Key Takeaways

• Local managers often default to printed materials despite available digital signage.
• Empowering local operators with access to digital screens can reduce print reliance.
• Collaboration and simple workflows are key to improving digital content contribution.

Topics

• Digital Transformation
• User Experience
• Company Culture

Transcript

So in most environments that I visit, even when I'm visiting a ScreenCloud customer who's already using screens, I still see way more bits of paper on a wall than content on a screen. And when you walk around, you sort of ask yourself, well, why is this? And normally the people who are putting up those bits of paper on the wall are people locally in that environment, not from HQ, from internal comms or IT, and they're just doing what they can do in their environment. What we need to consider when we're doing a digital signage network is how do we include more of these local managers and operators and give them access to the screens as well, so that they aren't forced to keep printing things out and putting them up on a wall, even though there's a screen there clearly showing digital signage content as well. So really, it's down to us and our customers to collaborate, work together and come up with simple workflows and training mechanisms to widen the net of contributors for digital signage content. Bye-bye, print.