Digital Signage for Workplace Communication
I explore how workplace screens serve different communication needs for office-based and frontline teams. Digital signage can help employees cut through information overload, whilst also providing a vital channel for deskless workers who may be digitally detached.
Key Takeaways
- Office-based employees often need screens to highlight important messages amid inboxes, notifications and competing channels.
- Deskless and frontline workers may lack access to the same digital systems, leaving them disconnected from company updates.
- Digital signage can act either as a signal through the noise or as the primary source of critical workplace information.
Topics
- Digital Signage
- Communications
- Company Culture
Transcript
When we consider screens as a communication platform, we broadly have two types of users. So there's people who are in the offices who already have access to a whole load of communication tools. The screen is there to help them cut through the noise. They may have a full inbox, many notifications, and will probably miss important pieces of internal communication that the screen can capture. On the other side of that, we have deskless and frontline workers. They are the digitally detached. They are not on those same systems. So to them, it's not noisy, it's very, very silent. And they are missing out on critical information and often feel a bit removed from the company. The digital signage may be the only digital communication channel that they actually see, and that becomes a really important source of information for them. So we're either helping them cut through the noise, or we are their only form of information.