Key Takeaways

• Minimal UI enhances user experience by removing unnecessary steps.
• Real-time updates create a magical experience for users.
• Focusing on intuitive design can significantly close customers.

Topics

• User Experience
• Technology
• Innovation

Transcript

Well, I have this little phrase, which is that the best UX is no UX. And what I mean by that is, um, the more, the more invisible the experience feels, um, I, the more you could remove and anticipate the better the experience. And I think that's one of where ScreenCloud has been really good. So you're one of the UX principles was, was, was minimal buttons. You know, like, uh, if you're editing a title, just click on the title and edit it and then press return or whatever, and click off it and it saves rather than have loads of extra kind of cancel approve, you know, you still got buttons there, but buttons do key things and everything else is just drag and drop and kind of click. And, and it just, it removes everyday workflow, which is what creates the delight in the experience of a product you're using every single day to update content, you'll appreciate those kind of little smooth outs in the workflow, that intuitive kind of anticipatory nature of the UX. So I think that was extremely important. That's something that people that wasn't in a lot of the legacy systems, it was just buttons everywhere, you know, click, click, click, click, click. And, and, you know, that's fine for one round, but often, you know, you'll maybe uploading and configuring 20 pieces of content at a time. That's going to get really laborious. So, so minimal UI, I suppose created the best UX, uh, is probably the best way of doing that. Yeah. And, and I think the other thing was this, um, this delight moment that we created. I've got to credit Luke, uh, my CTO co-founder for this one. I didn't think that the industry norm was screens would update maybe after five or 15 minutes, once you'd updated them and they would sort of eventually the whole system would update. And so that was an industry norm. And I, I wasn't that compelled to change that, but for Luke, it was really important to him that, that when you made an update, the screen updated almost immediately. Um, so he used like a Firebas