Name: Creating Engaging Workplace Content
Uploaded: 2025-01-28
Duration: 2:18
Channel: Mark McDermott
Description: Discover innovative ways to make workplace communication more interactive and engaging. From safety trivia to creative weather forecasts, explore how companies are transforming traditional content into shared cultural experiences.

Discover innovative ways to make workplace communication more interactive and engaging. From safety trivia to creative weather forecasts, explore how companies are transforming traditional content into shared cultural experiences.

Creating Engaging Workplace Content

And I love what Kimberly just posted here, what she's saying that they've been posting safety trivia questions specific to their industry, and employees love it. So they potentially, it's a dry topic, making it interesting and engaging. And actually, I saw a picture from another customer visit yesterday, where they were doing onscreen polls, just asking people, you know, even just like, like, it doesn't always have to be kind of too serious. It's just, you know, asking people about what they're wearing for Halloween and things like that and stuff like that. It shows that this is a medium that is fluid, and you can be experimental with how you do this. And you, you know, you don't have to think of it like a poster anymore. It can be interactive, it can be more engaging. So I really like what Kimberly was saying there. Yeah, I can give a few examples that I think really show that just a little bit of thought. Some of my favorite screen content, I had one utilities company that, obviously the weather is very important, but instead of showing the weather every day, what they did is they superimposed their main weather guy in the company in front of an image. They just literally had, I think his name was George or Graham. So every day it was Graham in front of snow or Graham in some bizarre photograph. And honestly, it just got people talking about, where's Graham today? And it literally was just a weather forecast. Another one was for a large shipping company. So people are really, really distributed firms, organizations, people just sending in sunrises and sunsets in different locations around the world. And it's striking content that drives people. It doesn't achieve a communication benefit, but it achieves this cultural benefit that your workplace is something that everyone shares and everyone, everywhere someone wants to be. And I'll give you my favorite one though. My very favorite piece of screen content was just the celebration when the Belfast hub defeated the L

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Creating Engaging Workplace Content

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