Key Takeaways

• Digital signage acts as a bridge between AI and physical environments.
• Visual representation is essential for user engagement with technology.
• Screens or projections will likely be the main medium for AI's physical presence.

Topics

• AI & Machine Learning
• Digital Transformation
• Technology
• User Experience

Transcript

Someone recently asked me if digital science could be the missing link between AI and the physical world. AI is going to manifest itself in a whole heap of different ways, so it's quite a difficult question to answer. But here's how I think it does play a role. We are ultimately visual people. We have other senses, but in the same way that people really don't use Alexa anywhere near as much as we thought they would, it's because they can't see it. They can't see the output of that. So whilst they will trigger the lights to go on and to play music, they're not really going to do their full shopping on something they just can't see. Digital signage gives AI and technology in general a canvas to be seen on in physical environments. So if creating content, creating digital content is exponentially easy because of AI, then it needs to be seen on something. And logically, that thing is going to be a screen or a projection, but it doesn't really make any difference. So I do think that if AI is going to manifest itself in physical environments away from your phone and laptop, then it is going to be on screens.