Name: Connecting AI with the Physical World through Digital Signage
Uploaded: 2025-10-01
Duration: 1:02
Channel: Mark McDermott
Description: Explore how digital signage serves as a bridge between AI and the physical world. Discover why visual representation is crucial for technology and how screens may become the primary medium for AI's tangible presence.

Explore how digital signage serves as a bridge between AI and the physical world. Discover why visual representation is crucial for technology and how screens may become the primary medium for AI's tangible presence.

Connecting AI with the Physical World through Digital Signage

Someone recently asked me if digital science could be the missing link between AI and the physical world. AI is going to manifest itself in a whole heap of different ways, so it's quite a difficult question to answer. But here's how I think it does play a role. We are ultimately visual people. We have other senses, but in the same way that people really don't use Alexa anywhere near as much as we thought they would, it's because they can't see it. They can't see the output of that. So whilst they will trigger the lights to go on and to play music, they're not really going to do their full shopping on something they just can't see. Digital signage gives AI and technology in general a canvas to be seen on in physical environments. So if creating content, creating digital content is exponentially easy because of AI, then it needs to be seen on something. And logically, that thing is going to be a screen or a projection, but it doesn't really make any difference. So I do think that if AI is going to manifest itself in physical environments away from your phone and laptop, then it is going to be on screens.

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Connecting AI with the Physical World through Digital Signage

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