Discover how digital screens can ensure 100% message reach within your organisation, especially for deskless and frontline workers. Learn how screens can complement and enhance your existing communication channels.

Maximising Employee Reach with Digital Screens

So which digital communication channel can reach 100% of your employees? I'll give you a moment. The answer is screens. So unless you have employees who are only working remotely, if they are actually coming to your place of work at least once a week, a well-placed screen will get a message out to all of those people. It means that within a week, you can guarantee that everyone will see your message. Now, in the kind of companies we work with, often there are deskless and frontline workers who don't have a company email address. They don't have an IT login or access to the intranet or anything else. So most of the other digital channels do not have a 100% penetration rate. If you did have a screen in every location, in a well-placed setting, you can guarantee that your message will be seen by all of your workforce. Now, screens are not there to stop any other channel. They're there to help and enhance and amplify the rest of your digital channels. So it's time to include screens in your communication mix, and we're here to help you.

Explore how passive communication enhances understanding by leveraging subconscious cognition. Discover the impact of digital signage on our mental space without active engagement.

The Power of Passive Communication in Cognition

boil down to the fact that passive communication improved cognition or understanding of even quite complex topics. And passive, we talk a lot about mental space, passive communication. And what do we mean by that? We mean our subconscious being aware of what's on digital signage without us necessarily stopping to have a look at it. It's that passive communication that we're not even really thinking about. Our subconscious accounts for a very large percentage of our cognition of how we work things out. The final thought I just would raise around the passive nature of this communication is something I think we all experience as well. We all know what it's like to not really be listening to someone because we're sitting waiting about waiting, figuring out what we're going to say next. And actually, that's actually the power of passive communication is that the screen is not requiring you to act. You'll see it maybe seven times a day. You'll maybe over the course of a week, see that message maybe eight, nine, 10, 12 times. And it's not requiring you to act. So actually your brain relaxes into listen mode, not respond mode. And actually that's where the cognition is improved.

In this insightful video, the CEO of a digital signage business shares a surprising perspective on the role of screens in communication. Discover why screens, while valuable, may not always be the best primary channel for grabbing attention and learn about alternative methods that can enhance message delivery.

The Role of Screens in Modern Communication

So a confession, if I was picking a single channel of communication to use, I would not pick screens. That's kind of crazy coming from the CEO of a digital signage business, right? The reality is that screens play a huge role in amplifying messages. The repetitive nature of them means that they're much more likely to be seen. The fact that in environments where you know people are, means you can also guarantee they probably will be picked up by the eye. But the reality is if you want to really, truly communicate to people, you're gonna need to really grab their attention. And the reality is that is probably gonna be via email, SMS, instant messenger, Teams, Slack, whatever that might be. That is actually going to grab their attention. It's gonna be easier for those people to react or to actually perform a task as a result because they're on their computer or mobile phone. And the screens are really playing a supportive role. Now, I believe that supportive role is really undervalued in today's world and can be a huge differential maker in getting your message out there. But if I was only picking one channel, it wouldn't be screens.

Join our upcoming live webinar with experts from FirstUp and our product team to explore the science behind effective screen communication. Perfect for internal communicators aiming to optimise screen use, this session includes a Q&A for personalised insights.

Unlocking the Science of Effective Screen Communication

On the 30th of October, I will be doing a live webinar with Chuck Gose from our partner FirstUp and also from our product team, Jonica. We're going to dive into the science of screens. So we're going to take some of the core elements of the science behind communicating with screens, we're going to break that down, and then we're going to open up live questions from the audience. So you can ask anything you like. This webinar is ideal if you're an internal communicator and you're looking to use screens either now or in the future and you'd like to learn a little bit more about how to do that in the most successful way. So come join the three of us, it'll be really cool, and I'd love to see you there.

Discover the importance of digital signage as a key communication tool for businesses. Learn why having a single provider for digital screens can streamline messaging and enhance company-wide communication.

Making Screens Central to Business Communication

So, as you're no doubt aware, I think a lot about screens. And I am been thinking a lot about how to make screens truly valuable as a communication medium. In fact, my challenge is to try and make digital signage as important for businesses as email, especially for those companies with desktops and frontline workers. And so I've been doing a lot of introspection about how do we make this happen and how do you make this a reality? And the big realization I've had is that screens really will not have any power at all until they are ubiquitous. So until they feature in at least one screen in every location in the business, you could not have the CEO of that business talk to their comms leaders and say, push this message out to screen. Because what we find is in large companies, there's often 10, 20 providers, some of it's shadow IT projects done by the IT team themselves, USB sticks or multiple vendors like ScreenCloud. And so in order to put a message up on all of those screens, the comms professional probably need about 20 logins into email IT in various locations. It's just not going to happen. So to make it truly successful, you need one provider for all. Now, hopefully that is ScreenCloud, but in a recent example, we saw consolidation in a customer we had a good relationship with in the UK, but was headquartered in Germany. They decided to go with one provider for all countries and we lost out on that. And you know what? I think they were right to do it. Now, it's a shame that they didn't pick us as that provider and that's on us, but the actual principle of it, I completely agree with. Every company should be thinking about digital signage as one provider only. You wouldn't implement Gmail and Outlook. It doesn't make sense. So if we're going to take screen seriously as a communication medium, then we need to think about ubiquity. And that's why we have products like Launchpad and Company TV to help customers set up for future success rather than using screens ju

This video delves into the science behind screens as a communication medium. By collaborating with UCL and Durham University, we explore how screens tap into subconscious cognition and amplify messages, providing insights for more meaningful usage.

Understanding the Power of Screens in Communication

So a couple of years ago, I wanted to start to explore more the science around screens and how they actually work as a communication medium, because I think we all accept it. We understand that big screens kind of work, but do we really know why? I think the advertising industry does that because they've already put those big screens out there, but we wanted to go deeper. So we contacted UCL and Durham University in the UK and spoke to their neuroscience and behavioural science teams and asked them to go and look at the existing research that was out there and collate that into white papers for us to give us insight about how we can use screens in a more meaningful way. And they're really worth reading both of those white papers, but some of the main takeaways really were that screens tap into our subconscious cognition. So most of the communication we get goes straight away, an alert just comes straight into our brain, and we'll fully forget that in about five minutes if you were cramming for a test the night before and can't remember anything a week later. Your eyes are picking up a lot more through information than you realise, and that's going into your subconscious memory. And that really is a deeper, more powerful memory, but requires a lot of repetition to get in there. And so screens in your environment with pushing those messages out kind of ambiently amplify them. They're also stimulating your cortex. So it's a big luminous box, you can't help but look at the screen. And therefore, even if you think you weren't looking at the message, you probably were, even for a microsecond. So there's a huge amount about this, there's other interesting ideas about the size of the screen, feeling that the information is more important. So a bigger screen is more important than a smaller screen. Because there's a kind of natural social hierarchy, if we make something big, it's because it's important. And loads of other tips like that, they're all very obvious when you hea