Explore how passive communication enhances understanding by leveraging subconscious cognition. Discover the impact of digital signage on our mental space without active engagement.

The Power of Passive Communication in Cognition

boil down to the fact that passive communication improved cognition or understanding of even quite complex topics. And passive, we talk a lot about mental space, passive communication. And what do we mean by that? We mean our subconscious being aware of what's on digital signage without us necessarily stopping to have a look at it. It's that passive communication that we're not even really thinking about. Our subconscious accounts for a very large percentage of our cognition of how we work things out. The final thought I just would raise around the passive nature of this communication is something I think we all experience as well. We all know what it's like to not really be listening to someone because we're sitting waiting about waiting, figuring out what we're going to say next. And actually, that's actually the power of passive communication is that the screen is not requiring you to act. You'll see it maybe seven times a day. You'll maybe over the course of a week, see that message maybe eight, nine, 10, 12 times. And it's not requiring you to act. So actually your brain relaxes into listen mode, not respond mode. And actually that's where the cognition is improved.

I discuss why digital signage matters for office-based knowledge workers. Whilst laptop and phone screens dominate their attention, internal communications often gets lost in the noise. Environmental screens can increase information recall rates by 3-4 times, cutting through digital clutter to ensure key messages land effectively.

Boosting Office Communication with Digital Signage

For office-based desk workers or knowledge workers, screens on the walls are simply not as important as the screens in front of them, their laptop or their phone. However, the communication channels on those devices are pretty noisy, and internal communications often gets lost in the mix. So having content pushed out onto screens in their environment is a great way of cutting through the noise and making sure that these key messages are heard and understood. We've seen that recall rates of information can go up three or four times when also amplified on screens and not solely left to platforms on their laptop or on their phone.

I explore how Tesla's autopilot AI, trained entirely on visual input, mirrors how humans learn through sight. This parallel demonstrates why visual communication through digital signage is so powerful for engaging our subconscious cognition.

Harnessing Visual Learning in Digital Signage

AI is a super hot topic right now and all of those new large language models are being trained on data publicly available from the internet. However, one of the more mature AI models is actually Tesla's autopilot. This is the model that helps autocorrect and drive the car. Now this model was trained exclusively on camera input, so it's visually trained. Elon explains why. I mean humans are photons in, controls out. The vast majority of information reaching our brain is from our eyes. And so what's the output? The output is our motor signals to our fingers and mouth in order to communicate. So what Elon is getting at here is that as humans we learn a huge amount through our eyes. Think of a small child. Before they can speak, before they can read, they are learning very visually and picking up a whole sense of what the world is really all about and then seeing how people are reacting to that. So in Tesla's case, by filming drivers, just having live inputs of film as they're on the road, we can begin to learn that's a bicycle, that's a potential hazard, we need to slow down now. All of this was done visually without having to feed data into the model. Digital science kind of works pretty similar, right? It's visual, going into our subconscious cognition in the right environment. We learn so much more than we realize through our eyes than necessarily by what we're told to read and think about.