Challenging Norms in Digital Signage: Consumer vs Professional Displays
Delve into the misconceptions about digital signage displays. Discover why consumer TVs can often fulfil your signage needs without the hefty price tag of professional-grade options. Learn from industry insights and real-world applications.
Key Takeaways
- Professional displays are often deemed necessary but may not always be required.
- Consumer TVs can be a cost-effective alternative for internal communication.
- ScreenCloud customers successfully utilise consumer TVs for digital signage.
Topics
- Technology
- Innovation
- Digital Transformation
Transcript
So I've been doing these videos for a little while now and I decided to take it up a level and come up with some spicier takes about the digital signage industry. So my take number one will be you do not need to have a professional display. If you speak to industry veterans they will say that you can only use professional grade displays for your digital signage and that really is just more expensive TVs which are actually better. They are 24-7, maybe weatherproof, a little bit more robust etc. But not every use case needs that. So actually the TV in your lounge these days is really powerful and has survived many a Netflix binge probably and can be used for internal communication in regular environments that are not hitting the weather or the public just as easily. And they're very affordable, accessible and simple and we have many thousands of them being used by ScreenCloud customers and the reality is you just don't always need a pro display.