Celebrating Unsung IT Heroes in Our Brand Campaign
Discover how ScreenCloud's IT Hero campaign highlights the vital role of IT professionals in organisations. This programme not only celebrates their contributions but also addresses challenges in implementing digital signage effectively.
Key Takeaways
- ScreenCloud launches IT Hero campaign to honour IT professionals.
- The campaign addresses challenges in enterprise digital signage rollout.
- Future videos will explore internal communications and screen usage.
Topics
- Marketing
- Company Culture
- Digital Transformation
Transcript
In January, we launched our big brand campaign, IT Hero. At ScreenCloud, we have been working with IT professionals for over 10 years now, and we know that they are the unsung heroes inside of their organizations. We wanted to shine a light on the amazing work that they do and how they help and serve their colleagues. We also wanted to bring to the front attention how difficult it has been historically to roll out digital signage across the enterprise. So IT Hero stepped up to the challenge, defeated SpreadsheetO's evil brief, and made it nice and easy for the screens to be working. We have a lot more in store for IT Hero and other heroes in this little universe that we've created. So keep an eye out for more videos coming later this year as we explore internal comms and other parts of the business and how they may face screens and use them in the future.