Boosting Office Communication with Digital Signage
I discuss why digital signage matters for office-based knowledge workers. Whilst laptop and phone screens dominate their attention, internal communications often gets lost in the noise. Environmental screens can increase information recall rates by 3-4 times, cutting through digital clutter to ensure key messages land effectively.
Key Takeaways
- Laptop and phone communications are noisy and messages get lost
- Environmental screens cut through digital noise effectively
- Recall rates improve 3-4x when messages are amplified on screens
- Wall screens complement rather than replace personal devices
Topics
- Communications
- Digital Signage
- Cognition
- User Experience
Transcript
For office-based desk workers or knowledge workers, screens on the walls are simply not as important as the screens in front of them, their laptop or their phone. However, the communication channels on those devices are pretty noisy, and internal communications often gets lost in the mix. So having content pushed out onto screens in their environment is a great way of cutting through the noise and making sure that these key messages are heard and understood. We've seen that recall rates of information can go up three or four times when also amplified on screens and not solely left to platforms on their laptop or on their phone.