Avoiding Set-and-Forget Digital Signage
I discuss a common digital signage mistake: relying on static playlists of images and videos that quickly become invisible to regular viewers. The focus is on using automation and trusted content sources to keep screens fresh, relevant and genuinely useful.
Key Takeaways
- Static playlists can cause audiences to become blind to repeated content
- Automating content from an existing source of truth keeps screens refreshed
- Digital signage is far more effective when it is actively maintained rather than set and forgotten
Topics
- Digital Signage
- Content Strategy
- Communications
- Automation
Transcript
One big common mistake that people make with digital signage is they just upload media, images and videos looping around on a playlist. It's set and forget. The issue is that for most people seeing that screen, especially if they're there frequently, like you would be if going to work, is that you'll become blind to it. You see the content far too much. The big mistake here is not automating at least a portion of it. So taking content from a source of truth, a system that you already have content in, and then pulling that out and pushing that onto the screen automatically, ensuring that it's refreshed. If you set and forget, you'll be making a big mistake, and really the digital signage will never be that useful.