I explore the emerging trend of screens being used on delivery mopeds, discussing their potential dangers and the implications for advertising. I share my thoughts on why this may not be the most effective or safe advertising method.

The Rise of Screens on Delivery Mopeds

From London to Cairo the humble moped got a screen glow-up. So recently I've seen a few videos and images of screens attached or embedded into delivery mopeds or in one case in Cairo strapped to the guy's back. What do I think about this? Advertising is clearly getting everywhere and before you come at me in the comments I'm not advocating for this. I think that it's probably a bit too invasive and distracting. Drivers should not be looking at adverts when they should be driving and people on mopeds certainly shouldn't have big black screens strapped to their back because if you crashed that's going to be really dangerous. So I'm not advocating for this. I've seen people try this a lot in Uber cabs in the past. We've had millions of inquiries about people trying to do the same. I think there is some time and place when it comes to advertising. I've learned my lesson from advertising in the sea and so I'm going to give this a one out of five. This is not a sign of genius for me.

Explore the impressive 300m² screens at Jakarta airport and their potential beyond advertising. Are these installations purely commercial, or can they offer valuable information to travellers? Share your thoughts on balancing commercial and user needs.

Impressive Airport Screens: Advertising or Information?

Nothing says welcome like a 300 meter square screen. Check out these huge screens in Jakarta airport. You can't really fail but to be impressed with the size and quality of the installation. It looks like mostly it's being used for advertising, which is not really a huge surprise in an airport. And at least it's working. Check out my error messages in airports if you want to see what normally happens there. However, for travelers who have just arrived on a plane and are traveling into the city or beyond, they're going to have a long dwell time here as they wait for their bags. Is it really only advertising that we should be giving them? Or can we give them more information which will make their stay even more successful? I don't know because I can only see this picture, but I hope that they are balancing the commercial aspects of these screens with things which are genuinely useful and starting off this period of holiday or work trip or even returning home with the best intentions for the audience in front of the screen. My screen score is four out of five, mainly for the installation and impressiveness. But I do think we should be listening more, as always, to the customers and the users in front of these screens. It's a sign of genius that they're doing it at all. What do you think in the comments below?